Labelon Turkey is reporting considerable growth over the last year and the business has moved to new production facility and has doubled its size.

Nesilhan Turer is Turkey's Commercial Director and she has been overseeing the expansion. "A year ago we had just four printers – now we have 16! So we had no choice but to move, she explained.

"The growth in the H&M account has been huge - we are expecting another big increase from them in December - and we also have a lot of orders from Next. We have switched Arcadia litho work into thermal and that has had a big impact."

The net result? A year ago Labelon Turkey produced 8.9 million labels in house from January to September 2008. This year it grew to an amazing 53 million!

"We have also expanded our warehouse," Nesilhan continued. "As well as H&M, we gained business with M&S and Monsoon, plus there was a big increase in our Arcadia account."

The new location has the benefit of being much closer to customers, which is also a big advantage and improves customer service.

 

Since March 2010 Labelon has streamlined its production processes at its European locations after successful testing in the UK.

This fundamental change in the way web, email and faxed orders are handled for customers means that care label data is processed straight from the sales office to the production team. Queries with information can be raised as early as possible, saving valuable time from the production process.

Halil Avci, Labelon Turkey’s Sales Office Manager commented on the benefits he has realised so far,
“Since the change to our procedures errors have been minimised and as a result of this production is smoother and more efficient enabling us to reduce lead-times.”

Customers also see benefits when they need to amend existing orders, changes can be made immediately and production updated in real time. Of course this also means less time is taken producing orders.

With the success and positive feedback from our Turkish and Romanian sites this process will be rolled out for further brands in 2010.